Search Engine Marketing
Completed by FOURAT SELLAMI
March 16, 2026
15 hours (approximately)
FOURAT SELLAMI's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Target Audience
- Category: Google Ads
- Category: Advertising Campaigns
- Category: Pay Per Click Advertising
- Category: Digital Advertising
- Category: Media Buying
- Category: Search Engine Marketing
- Category: Bidding
- Category: Advertising
- Category: Google Analytics
- Category: Marketing Automation
- Category: Online Advertising
