Digital Marketing Landscape
Completed by babu r
January 21, 2026
11 hours (approximately)
babu r's account is verified. Coursera certifies their successful completion of Digital Marketing Landscape
What you will learn
Understand digital marketing fundamentals, history, and key channels.
Differentiate between digital and traditional marketing, and evaluate their ROI.
Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.
Leverage technology in marketing communications, and analyze influencer and video marketing.
Skills you will gain
- Category: Digital Advertising
- Category: Digital Content
- Category: Customer Engagement
- Category: Content Optimization
- Category: Marketing
- Category: Marketing Planning
- Category: E-Commerce
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Brand Awareness
- Category: Social Media Marketing
- Category: UI/UX Strategy
