Product Management: Initial Product Strategy and Plan
Completed by LEONG TENG WAI, BENJAMIN
February 15, 2026
18 hours (approximately)
LEONG TENG WAI, BENJAMIN 's account is verified. Coursera certifies their successful completion of Product Management: Initial Product Strategy and Plan
What you will learn
Identify the product concept using tools and techniques
Perform a product external assessment and internal assessment and record your findings in a SWOT template
Analyze market and solution requirements and develop a market requirements document (MRD)
Develop a product roadmap and perform a financial analysis using a business case
Skills you will gain
- Category: Financial Analysis
- Category: Market Share
- Category: Product Planning
- Category: Agile Product Development
- Category: Market Opportunities
- Category: Project Management
- Category: Product Management
- Category: Product Development
- Category: Product Strategy
- Category: Project Management Life Cycle
- Category: Competitive Analysis
- Category: Product Lifecycle Management
