Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by MIHIR NILKANTH SAWANT
November 7, 2020
18 hours (approximately)
MIHIR NILKANTH SAWANT's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Data-Driven Marketing
- Category: MarTech
- Category: Journey Mapping
- Category: Marketing Automation
- Category: Marketing Communications
- Category: Social Media
- Category: Online Advertising
- Category: Media and Communications
- Category: Digital Media Strategy
- Category: Personalized Campaigns
- Category: Data-Driven Decision-Making
