Advanced Google Analytics - A Practical Guide
Completed by
November 3, 2025
15 hours (approximately)
's account is verified. Coursera certifies their successful completion of Advanced Google Analytics - A Practical Guide
What you will learn
Set up and customize Google Analytics 4 for accurate, actionable insights tailored to your business
Analyze user behavior through advanced metrics like funnel exploration, path analysis, and event tracking
Implement attribution models to evaluate marketing channel contributions and optimize campaigns
Create and use custom dimensions, calculated metrics, and filters to refine data analysis
Skills you will gain
- Category: Marketing Channel
- Category: Conversion Funnel Analysis
- Category: Data-Driven Marketing
- Category: Data Capture
- Category: Event Monitoring
- Category: Data Validation
- Category: grep
- Category: Business Reporting
- Category: Digital Analysis
- Category: Data Quality
- Category: Data Collection
- Category: Campaign Planning
