Strategic Brand Management
Completed by Marlene Pagan
June 10, 2025
33 hours (approximately)
Marlene Pagan's account is verified. Coursera certifies their successful completion of Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
- Category: Strategic Marketing
- Category: Marketing Management
- Category: Product Lifecycle Management
- Category: Branding
- Category: Competitive Analysis
- Category: Cross-Channel Marketing
- Category: Consumer Behaviour
- Category: Business Valuation
- Category: Integrated Marketing Communications
- Category: Value Propositions
- Category: Brand Management
- Category: Brand Loyalty
