Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by ANDREW KAH WAH TAM
February 3, 2020
18 hours (approximately)
ANDREW KAH WAH TAM's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Integrated Marketing Communications
- Category: Communication Strategies
- Category: Journey Mapping
- Category: Media and Communications
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Social Media
- Category: Personalized Campaigns
- Category: Marketing Communications
- Category: Marketing Analytics
- Category: Cross-Channel Marketing
- Category: Marketing Channel
