Completion Certificate for Digital Marketing Strategy: Navigating Emerging Media and AI

August 29, 2015

18 hours (approximately)

Bruce Mac Nair's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI

What you will learn

Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.