Marketing Planning, Audience Insights, and KPI Measurement
Completed by Ruhab Dabeer
April 19, 2026
8 hours (approximately)
Ruhab Dabeer's account is verified. Coursera certifies their successful completion of Marketing Planning, Audience Insights, and KPI Measurement
What you will learn
Build a data-backed omni-channel marketing plan using SWOT analysis, personas, and KPIs.
Design and deploy audience surveys, then analyze demographic data to surface key insights.
Organize marketing campaigns with visual project management tools and sprint retrospectives.
Set KPI targets, monitor mid-quarter performance, and develop data-supported action plans.
Skills you will gain
- Category: Marketing Planning
- Category: Sprint Retrospectives
- Category: Marketing Effectiveness
- Category: Performance Metric
- Category: Business Analysis
- Category: Data Analysis
- Category: Data Visualization
- Category: Data-Driven Marketing
- Category: Digital Media Strategy
- Category: Marketing Strategies
- Category: Key Performance Indicators (KPIs)
- Category: Market Research
