AI Agents 101: Tools for Marketing & Business
Completed by Alyssa Huggins
January 19, 2026
6 hours (approximately)
Alyssa Huggins's account is verified. Coursera certifies their successful completion of AI Agents 101: Tools for Marketing & Business
What you will learn
Build and deploy custom AI agents using tools like ChatGPT, Gemini, and ElevenLabs to streamline marketing workflows.
Apply prompt engineering techniques to guide agent behavior, automate content creation, and personalize customer experiences.
Identify ethical risks in AI agent deployment and implement responsible guardrails and monitoring strategies.
Skills you will gain
- Category: Creativity
- Category: Generative AI
- Category: Business Ethics
- Category: Automation
- Category: Content Creation
- Category: Ethical Standards And Conduct
- Category: Content Development and Management
- Category: Marketing Analytics
- Category: Agentic systems
- Category: Artificial Intelligence
- Category: Strategic Marketing
- Category: Prompt Engineering
