Foundations of Digital Marketing and E-commerce
Completed by Sherry Joy Lim Lianting
February 13, 2025
12 hours (approximately)
Sherry Joy Lim Lianting's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance marketing
- Category: Brand Awareness
- Category: Branding
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Conversion Funnel Analysis
- Category: Data-Driven Decision-Making
- Category: Customer Engagement
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Performance Metric
- Category: Search Engine Marketing
