Foundations of Digital Marketing and E-commerce
Completed by Miguel Alves do Rego
August 25, 2023
12 hours (approximately)
Miguel Alves do Rego's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Customer Engagement
- Category: Marketing
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Performance Metric
- Category: Brand Awareness
- Category: Email Marketing
- Category: Search Engine Marketing
- Category: Digital Media Strategy
