Behavioral Marketing
Completed by Kate Scamardo
February 25, 2025
7 hours (approximately)
Kate Scamardo's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Driving engagement
- Category: Digital Marketing
- Category: Data-Driven Marketing
- Category: Personalized Campaigns
- Category: Customer Relationship Management
- Category: Data Collection
- Category: Marketing Analytics
- Category: Marketing Effectiveness
- Category: Social Media Marketing
- Category: Google Ads
- Category: Cross-Channel Marketing
- Category: Target Market
