E-commerce Marketing and Email Campaigns
Completed by Evelien Matthys
January 31, 2026
13 hours (approximately)
Evelien Matthys's account is verified. Coursera certifies their successful completion of E-commerce Marketing and Email Campaigns
What you will learn
Gain essential skills in e-commerce marketing and email campaigns that drive engagement, conversions, and success
Explain the core e-commerce concepts, including business models, platforms, and technology stacks, and the strategic role of email marketing
Develop an e-commerce strategy, including a plan, value proposition, compelling product listings, and craft engaging, personalized email campaigns
Use e-commerce and email analytics tools to track metrics, analyze customer behavior and lifetime value, run A/B tests, and gain data-driven insights
Skills you will gain
- Category: Decision Making
- Category: Conversion Funnel Analysis
- Category: Data-Driven Marketing
- Category: Sales
- Category: Email Security
- Category: Web Analytics and SEO
- Category: Automation
- Category: Digital Marketing Campaigns
- Category: Content Performance Analysis
- Category: Performance Metric
- Category: Customer Relationship Building
- Category: Online Advertising
