Global Marketing: Cultural Frameworks
Completed by NGUYEN XUAN THO
April 23, 2024
14 hours (approximately)
NGUYEN XUAN THO 's account is verified. Coursera certifies their successful completion of Global Marketing: Cultural Frameworks
What you will learn
Understand what culture is, how culture manifests itself in individuals and the environment, and how it is studied.
Predict consumer and employee behavior in different cultural markets and dynamic cultural settings.
Suggest ways to more effectively manage organizations across cultural boundaries.
Understand similarities and differences between national and organizational culture.
Skills you will gain
- Category: Cultural Diversity
- Category: Diversity Awareness
- Category: Brand Management
- Category: Coordination
- Category: Diversity Marketing
- Category: Cultural Sensitivity
- Category: Consumer Behaviour
- Category: Intercultural Competence
- Category: Human Resource Management
- Category: Global Marketing
- Category: Culture
