Attract and Engage Customers with Digital Marketing
Completed by Shane Johnson
September 15, 2024
14 hours (approximately)
Shane Johnson's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Target Audience
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Marketing Strategies
- Category: Content Optimization
- Category: Conversion Funnel Analysis
- Category: Keyword Research
- Category: Online Advertising
- Category: Customer Engagement
- Category: Digital Marketing
- Category: Google Ads
- Category: Persona Development
