Developing a Winning Marketing Strategy
Completed by Wylie Blanchard
September 15, 2019
16 hours (approximately)
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What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Planning
- Category: Market Research
- Category: Brand Strategy
- Category: Target Market
- Category: Product Marketing
- Category: Customer Analysis
- Category: Marketing Management
- Category: Product Planning
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Marketing Strategy and Techniques

