An Introduction to Digital Marketing and Digital Strategy
Completed by Angela Wallace
September 30, 2025
9 hours (approximately)
Angela Wallace's account is verified. Coursera certifies their successful completion of An Introduction to Digital Marketing and Digital Strategy
What you will learn
Understand how digital technologies, social media, and AI are reshaping communication and interactions in the digital marketplace.
Gain skills in budget planning, measuring ROI, and setting clear objectives and KPIs to ensure campaign success.
Explore customer journey mapping, customer experience (CX) optimization, and the importance of an agile approach in marketing strategies.
Skills you will gain
- Category: Cross-Channel Marketing
- Category: Customer Engagement
- Category: Marketing Planning
- Category: Customer experience improvement
- Category: Integrated Marketing Communications
- Category: Marketing Strategy and Techniques
- Category: MarTech
- Category: Social Media Management
- Category: Customer experience strategy (CX)
- Category: Marketing Channel
- Category: Strategic Thinking
- Category: Marketing Effectiveness
