Behavioral Marketing
Completed by Viktor DELEGACH
December 10, 2024
7 hours (approximately)
Viktor DELEGACH's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Social Media Marketing
- Category: Google Ads
- Category: Target Market
- Category: Customer Relationship Management
- Category: Personalized Campaigns
- Category: Driving engagement
- Category: Data-Driven Marketing
- Category: Digital Marketing
- Category: Data Collection
- Category: Marketing Analytics
- Category: Marketing Effectiveness
- Category: Cross-Channel Marketing
