Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by GEORGE VANCE WILLEMS FEDERICI
December 10, 2018
18 hours (approximately)
GEORGE VANCE WILLEMS FEDERICI's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Automation
- Category: Media and Communications
- Category: Marketing Analytics
- Category: Digital Media Strategy
- Category: Social Media
- Category: Communication Strategies
- Category: Marketing Strategies
- Category: Strategic Communication
- Category: AI Personalization
- Category: MarTech
- Category: Integrated Marketing Communications
- Category: Data-Driven Decision-Making
