Search Engine Marketing
Completed by Dhruvi Walia
November 3, 2025
15 hours (approximately)
Dhruvi Walia's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Paid media
- Category: Pay Per Click Advertising
- Category: Media Buying
- Category: Bidding
- Category: Google Analytics
- Category: Marketing Automation
- Category: Advertising
- Category: Marketing
- Category: Target Audience
- Category: Google Ads
