Positioning: What you need for a successful Marketing Strategy
Completed by Christel Maeva DÃaz Alcalá
January 28, 2024
11 hours (approximately)
Christel Maeva DÃaz Alcalá's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Research
- Category: Product Strategy
- Category: Strategic Marketing
- Category: Value Propositions
- Category: Target Audience
- Category: Competitive Analysis
- Category: Market Trend
- Category: Marketing
- Category: Marketing Strategies
- Category: Target Market
- Category: Consumer Behaviour
- Category: Market Dynamics
