Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Alicia Reinhard
January 28, 2018
18 hours (approximately)
Alicia Reinhard's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Strategic Communication
- Category: Media and Communications
- Category: Digital Media Strategy
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Marketing Channel
- Category: Social Media
- Category: Cross-Channel Marketing
- Category: Marketing Strategies
- Category: Digital Marketing
- Category: Personalized Campaigns
- Category: Data-Driven Decision-Making
