Customer Value, Acquisition, and Retention
Completed by Christabel Ngwenya
August 14, 2026
4 hours (approximately)
Christabel Ngwenya's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Retention
- Category: Data-Driven Marketing
- Category: Customer Relationship Management
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Customer Data Management
- Category: Predictive Modeling
- Category: Customer Insights
- Category: Return On Investment
- Category: Loyalty Programs
- Category: Customer Analysis
- Category: Marketing Strategies
