Search Engine Optimization and Content Marketing
Completed by Evelien Matthys
December 10, 2025
15 hours (approximately)
Evelien Matthys's account is verified. Coursera certifies their successful completion of Search Engine Optimization and Content Marketing
What you will learn
Develop job-ready SEO and content marketing skills essential for success in digital marketing and growth hacking.
Implement on-page and off-page SEO strategies, including keyword research, content optimization, meta tags, link building, and domain authority.
Apply technical SEO best practices to enhance website performance, mobile responsiveness, indexability, and overall search engine rankings.
Create and execute content marketing strategies that align with SEO goals—developing high-quality, engaging content.
Skills you will gain
- Category: Digital Marketing
- Category: Content Development and Management
- Category: Content Strategy
- Category: Digital Marketing Tools
- Category: Generative Engine Optimization (GEO)
- Category: Market Research
- Category: Marketing Strategy and Techniques
- Category: Blogs
- Category: Search Engine Marketing
- Category: Web Analytics and SEO
- Category: Content Optimization
- Category: Content Performance Analysis
