Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Hiu Ning To
April 1, 2016
18 hours (approximately)
Hiu Ning To's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Strategies
- Category: Personalized Campaigns
- Category: Media and Communications
- Category: Marketing Channel
- Category: Marketing Communications
- Category: Digital Media Strategy
- Category: Communication Strategies
- Category: Social Media
- Category: Integrated Marketing Communications
- Category: Online Advertising
- Category: Cross-Channel Marketing
- Category: AI Personalization
