Google Ads for Beginners
Completed by Ciara McArdle
October 5, 2026
2 hours (approximately)
Ciara McArdle's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Pay Per Click Advertising
- Category: Return On Investment
- Category: Online Advertising
- Category: Marketing
- Category: Advertising Campaigns
- Category: Advertising
- Category: Paid media
- Category: Keyword Research
- Category: Search Engine Marketing
- Category: Target Audience
- Category: Campaign Management
- Category: Digital Marketing
