Introduction to Digital Marketing
Completed by Vijayaragavan Arumugam Sivagnanam
August 23, 2025
12 hours (approximately)
Vijayaragavan Arumugam Sivagnanam's account is verified. Coursera certifies their successful completion of Introduction to Digital Marketing
What you will learn
Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field
Skills you will gain
- Category: Digital Marketing Tools
- Category: Pay Per Click Advertising
- Category: Growth Strategies
- Category: Digital Media Strategy
- Category: Digital Marketing
- Category: Digital Analysis
- Category: Digital Advertising
- Category: Data-Driven Marketing
- Category: Digital Content
- Category: Social Media Analytics
- Category: Social Media
- Category: Content Development and Management
