The Marketing Plan
Completed by Raushan Yerzhanova
February 20, 2025
16 hours (approximately)
Raushan Yerzhanova's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Customer Analysis
- Category: Marketing Management
- Category: Performance Measurement
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Integrated Marketing Communications
- Category: Marketing Communications
- Category: Performance Metric
- Category: Financial Management
- Category: Customer Retention
- Category: Planning
- Category: Market Analysis
