Digital Marketing Landscape
Completed by Kyle Barry
April 24, 2025
11 hours (approximately)
Kyle Barry's account is verified. Coursera certifies their successful completion of Digital Marketing Landscape
What you will learn
Understand digital marketing fundamentals, history, and key channels.
Differentiate between digital and traditional marketing, and evaluate their ROI.
Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.
Leverage technology in marketing communications, and analyze influencer and video marketing.
Skills you will gain
- Category: Online Advertising
- Category: Video Production
- Category: Digital Media Strategy
- Category: Promotional Strategies
- Category: Marketing Strategies
- Category: Customer Engagement
- Category: Digital Marketing
- Category: Strategic Marketing
- Category: Brand Awareness
- Category: Search Engine Optimization
- Category: Marketing Effectiveness
- Category: Marketing Communications
