Digital Marketing: Customer Engagement Strategy
Completed by DHAKSHANA SHANMUGASUNDARAM
September 9, 2024
12 hours (approximately)
DHAKSHANA SHANMUGASUNDARAM's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Digital Media Strategy
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: MarTech
- Category: Data Collection
- Category: Customer Engagement
- Category: Loyalty Programs
- Category: Content Marketing
- Category: Social Media Marketing
- Category: Generative AI
- Category: Digital Advertising
