The Marketing Plan
Completed by Julio Rêgo Neto
October 22, 2017
16 hours (approximately)
Julio Rêgo Neto's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Communications
- Category: Market Analysis
- Category: Financial Management
- Category: Customer Retention
- Category: Performance Metric
- Category: Planning
- Category: Market Research
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Integrated Marketing Communications
- Category: Performance Measurement
