Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Robert John Van Eyden
June 15, 2017
18 hours (approximately)
Robert John Van Eyden's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Strategies
- Category: Marketing Channel
- Category: Marketing Analytics
- Category: Communication Strategies
- Category: Consumer Behaviour
- Category: AI Personalization
- Category: Data-Driven Marketing
- Category: Data Ethics
- Category: Strategic Communication
- Category: Cross-Channel Marketing
- Category: MarTech
- Category: Journey Mapping
