Capstone Project: Digital Marketing and Growth Hacking
Completed by IBRAHIM ABDULFATTAH ABU ALQAM
May 31, 2026
19 hours (approximately)
IBRAHIM ABDULFATTAH ABU ALQAM's account is verified. Coursera certifies their successful completion of Capstone Project: Digital Marketing and Growth Hacking
What you will learn
Demonstrate your digital marketing and AI skills in this portfolio-worthy capstone project that will stand out to employers
Design and execute a digital marketing strategy using core concepts from SEO, content marketing, paid advertising, social media, and email marketing
Develop campaign assets, including briefs, content plans, ad strategies, email sequences, and AI-enhanced materials tailored to a target audience
Apply practical skills in audience targeting, budgeting, channel selection, and performance forecasting to simulate real-world marketing challenges
Skills you will gain
- Category: Search Engine Optimization
- Category: Digital Analysis
- Category: Market Analysis
- Category: Business Analysis
- Category: Paid media
- Category: Social Media Marketing
- Category: Digital Advertising
- Category: Content Performance Analysis
- Category: Digital Marketing
- Category: Advertising Campaigns
- Category: Content Strategy
- Category: Digital Marketing Campaigns
