Digital Marketing Capstone
Completed by Gyanendra Singh
September 12, 2020
17 hours (approximately)
Gyanendra Singh's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Campaign Planning
- Category: Web Analytics and SEO
- Category: Campaign Management
- Category: Key Performance Indicators (KPIs)
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Market Research
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Keyword Research
- Category: Search Engine Marketing
