Marketing analytics: Know your customers
Completed by Lan Lai Le Ngoc
March 27, 2023
20 hours (approximately)
Lan Lai Le Ngoc's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Social Media Marketing
- Category: Customer Analysis
- Category: Digital Media Strategy
- Category: Big Data
- Category: Analytics
- Category: Customer Data Management
- Category: Marketing Effectiveness
- Category: Customer Insights
- Category: Predictive Analytics
- Category: Marketing Analytics
- Category: Digital Analysis
- Category: Customer Engagement
