Global Marketing: Cultural Frameworks
Completed by Dhruvi Mehta
September 26, 2022
14 hours (approximately)
Dhruvi Mehta's account is verified. Coursera certifies their successful completion of Global Marketing: Cultural Frameworks
What you will learn
Understand what culture is, how culture manifests itself in individuals and the environment, and how it is studied.
Predict consumer and employee behavior in different cultural markets and dynamic cultural settings.
Suggest ways to more effectively manage organizations across cultural boundaries.
Understand similarities and differences between national and organizational culture.
Skills you will gain
- Category: Intercultural Competence
- Category: Diversity Marketing
- Category: Consumer Behaviour
- Category: Global Marketing
- Category: Cultural Sensitivity
- Category: Cultural Diversity
- Category: Diversity Awareness
- Category: Human Resource Management
- Category: Coordination
- Category: Brand Management
- Category: Culture
