Transform Engagement into Customers
Completed by Kanyakarn Thongruk
May 13, 2026
2 hours (approximately)
Kanyakarn Thongruk's account is verified. Coursera certifies their successful completion of Transform Engagement into Customers
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Describe how social media marketing fits into the marketing funnel
Understand the difference between paid, owned, and earned social media marketing
Skills you will gain
- Category: Campaign Planning
- Category: Content Development and Management
- Category: Content Scheduling
- Category: Social Media Management
- Category: Driving engagement
- Category: Marketing Analytics
- Category: Drive Engagement
- Category: Online Advertising
- Category: Digital Publishing
- Category: Conversion Funnel Analysis
- Category: Social Media Analytics
- Category: Social Media Content
