Digital Marketing
Completed by Lori Dansby
February 11, 2026
20 hours (approximately)
Lori Dansby's account is verified. Coursera certifies their successful completion of Digital Marketing
What you will learn
Define what digital marketing is and how it applies to modern business
Plan and launch a digital marketing campaign with measurable outcomes
Apply B2B marketing tactics to specific audience segments
Use digital marketing tools like Adobe Express to create and manage content
Skills you will gain
- Category: Driving engagement
- Category: Marketing Effectiveness
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Marketing Planning
- Category: Product Promotion
- Category: Marketing Strategy and Techniques
- Category: Customer Relationship Management
- Category: Conversion Funnel Analysis
- Category: Digital Marketing Campaigns
- Category: Lead Generation
- Category: Diversity Marketing
