Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Kristen Bryant Gould
October 10, 2016
18 hours (approximately)
Kristen Bryant Gould's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Social Media Strategy
- Category: Social Media Campaigns
- Category: Web Analytics and SEO
- Category: Marketing
- Category: Strategic Marketing
- Category: Content Strategy
- Category: Content Marketing
- Category: Digital Media Strategy
- Category: Digital Brand Strategy
- Category: Data-Driven Marketing
- Category: Digital Marketing Campaigns
- Category: Marketing Strategies
