The Marketing Plan
Completed by Luther Legg
April 10, 2017
16 hours (approximately)
Luther Legg's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Metric
- Category: Financial Management
- Category: Customer Acquisition Management
- Category: Customer Analysis
- Category: Market Research
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Integrated Marketing Communications
- Category: Planning
- Category: Marketing Communications
