Build Your Marketing Insights Google Analytics Foundations
Completed by ANURAG SINGH
May 16, 2026
17 hours (approximately)
ANURAG SINGH's account is verified. Coursera certifies their successful completion of Build Your Marketing Insights Google Analytics Foundations
What you will learn
Configure GA4 properties, events, and conversions with accurate GTM implementation and validation.
Analyse acquisition, engagement, and conversion reports to extract actionable insights.
Apply event-based tracking and predictive metrics to improve campaign measurement accuracy.
Build Looker Studio dashboards and communicate insights clearly to stakeholders.
Skills you will gain
- Category: Data Storytelling
- Category: Dashboard Creation
- Category: Data-Driven Marketing
- Category: Data Presentation
- Category: Information Privacy
- Category: Conversion Funnel Analysis
- Category: Data Collection
- Category: Google Analytics
- Category: Predictive Analytics
- Category: Data Literacy
- Category: Marketing Analytics
- Category: Verification And Validation
