Marketing Analytics
Completed by Vivek Jain
January 4, 2017
16 hours (approximately)
Vivek Jain's account is verified. Coursera certifies their successful completion of Marketing Analytics
What you will learn
How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time
How to measure customer lifetime value and use that information to evaluate strategic marketing alternatives
How to design basic experiments so that you can assess your marketing efforts and invest your marketing dollars most effectively
How to set up regressions, interpret outputs, explore confounding effects and biases, and distinguish between economic and statistical significance
Skills you will gain
- Category: Statistical Methods
- Category: Brand Management
- Category: Marketing Analytics
- Category: Marketing Effectiveness
- Category: Marketing Budgets
- Category: Data-Driven Marketing
- Category: Data-Driven Decision-Making
- Category: Brand Awareness
- Category: Resource Allocation
- Category: Predictive Analytics
- Category: A/B Testing
- Category: Regression Analysis
