Strategic Digital Marketing: Data-Driven Digital Marketing
Completed by Kala Dugan
May 5, 2026
4 hours (approximately)
Kala Dugan's account is verified. Coursera certifies their successful completion of Strategic Digital Marketing: Data-Driven Digital Marketing
What you will learn
How to use web analytics tools and key metrics to track and interpret user behavior
How data analysis and ROI measurement inform digital marketing decisions
The role of AI, automation, and personalization in modern digital marketing
How to evaluate digital marketing campaigns while considering ethical and data privacy implications
Skills you will gain
- Category: Return On Investment
- Category: Digital Marketing Campaigns
- Category: Social Media Analytics
- Category: Data-Driven Marketing
- Category: Data Collection
- Category: Data Ethics
- Category: Marketing Effectiveness
- Category: Marketing Automation
- Category: AI Personalization
- Category: Analytics
- Category: Digital Advertising
- Category: Data-Driven Decision-Making
