Advanced Marketing Analytics, Funnels, and Dashboarding
Completed by Michael Knopf
September 9, 2026
8 hours (approximately)
Michael Knopf's account is verified. Coursera certifies their successful completion of Advanced Marketing Analytics, Funnels, and Dashboarding
What you will learn
Build interactive dashboards connecting GA4, CRM, and ad platforms.
Analyze conversion funnels to pinpoint drop-offs and hypothesize fixes.
Configure event tracking and evaluate marketing channel performance.
Visualize campaign trends and communicate insights to stakeholders.
Skills you will gain
- Category: Business Marketing
- Category: Trend Analysis
- Category: Data-Driven Marketing
- Category: Google Analytics
- Category: Data Modeling
- Category: Data Management
- Category: Web Analytics
- Category: Marketing Effectiveness
- Category: Pivot Tables And Charts
- Category: Performance Analysis
- Category: Interactive Data Visualization
- Category: Marketing Planning
