Behavioral Marketing
Completed by GYAN SHIKHAR GAUTAM
May 23, 2025
7 hours (approximately)
GYAN SHIKHAR GAUTAM 's account is verified. Coursera certifies their successful completion of Behavioral Marketing
What you will learn
Understand behavioral marketing fundamentals and how consumer actions influence campaigns.
Learn data collection, audience segmentation, and strategy building for targeted efforts.
Explore practical use of behavioral data for acquisition, retention, and customer growth.
Gain skills to design data-driven marketing strategies that improve ROI.
Skills you will gain
- Category: Email Marketing
- Category: Marketing Effectiveness
- Category: Cross-Channel Marketing
- Category: Digital Advertising
- Category: Personalized Campaigns
- Category: Data Collection
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Online Advertising
- Category: Customer Relationship Management
- Category: Data-Driven Marketing
- Category: Social Media Marketing
