Introduction to Digital Marketing
Completed by Lara Pencarski
December 2, 2025
14 hours (approximately)
Lara Pencarski's account is verified. Coursera certifies their successful completion of Introduction to Digital Marketing
What you will learn
Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field
Skills you will gain
- Category: Social Media Analytics
- Category: Digital Analysis
- Category: Digital Advertising
- Category: Digital Marketing Tools
- Category: Data-Driven Marketing
- Category: Digital Media Strategy
- Category: Content Development and Management
- Category: Content Performance Analysis
- Category: Digital Content
- Category: Pay Per Click Advertising
- Category: Digital Marketing Campaigns
- Category: Social Media
