Optimizing a Website for Google Search
Completed by Melissa Pfannenstiel
February 20, 2017
13 hours (approximately)
Melissa Pfannenstiel's account is verified. Coursera certifies their successful completion of Optimizing a Website for Google Search
What you will learn
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Skills you will gain
- Category: Content Optimization
- Category: Keyword Research
- Category: Performance Reporting
- Category: Expectation Management
- Category: Key Performance Indicators (KPIs)
- Category: Content Marketing
- Category: Client Services
- Category: Search Engine Optimization
- Category: Competitive Analysis
- Category: Content Performance Analysis
- Category: Marketing
- Category: Forecasting
