The Marketing Plan
Completed by Zhenni Bian
May 29, 2023
16 hours (approximately)
Zhenni Bian's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Metric
- Category: Financial Management
- Category: Market Analysis
- Category: Planning
- Category: Marketing Management
- Category: Integrated Marketing Communications
- Category: Performance Measurement
- Category: Marketing Communications
- Category: Customer Analysis
- Category: Market Research
