AI and Creativity
Completed by Lidiya Zelke
September 23, 2026
15 hours (approximately)
Lidiya Zelke's account is verified. Coursera certifies their successful completion of AI and Creativity
What you will learn
Explain how generative AI and large language models work, including tokenisation, vectorisation and next-character prediction.
Apply generative AI tools to create high-quality media assets across text, images, video, audio and interactive environments.
Evaluate machine creativity and organisational self-disruption, balancing generative efficiency with human-led creative excellence.
Skills you will gain
- Category: Generative Model Architectures
- Category: Media Strategy
- Category: Prompt Engineering
- Category: Creativity
- Category: Content Creation
- Category: AI powered creativity
- Category: Generative AI
- Category: Responsible AI
- Category: AI literacy
- Category: LLM Application
- Category: Content Optimization
- Category: Content Management
